Brief:

Improve SEO Visibility within New Keyword Landscapes & improve sales and ROAS from Paid Social activity.

Approach:

Aligned targeting approach directly with product categories being promoted, along with leveraging key audience insights. Implemented and tested range of creative formats, optimising these based on performance. Segmented retargeting strategies. We also delivered and executed a data first SEO strategy. Detailed keyword research and trends insights helped identify growth opportunities, to build on an already strong foundation. Technical site structure auditing provided valuable insights to inform the build-out and deployment of new categories.