Case Studies

202% Increase in Share of Voice for Fragrance Brand

TFS
Fragrance

202%

Increase in Share of Voice

73%

Increase in Non-Brand Traffic

315.6k

Total Mobile Share of Voice

Brief

Provide migration for an enterprise – level site with a completely new front -end design and a new back-end in the run up to their peak trading period.

Approach

We developed a migration framework with signoff checkpoints pre, during, and post-migration, ensuring true like-for-like 301 redirects when URL changes were involved. Additionally, we also provided Migration of data layers, analytics tags & other 3rd party tags, ensuring pages could be efficiently crawled and indexed (i.e. using server-side rendering)

"From day one the expertise of the team was evident and they worked seamlessly with our internal team and web development partners."

Lisa Windsor

Marketing Director

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