Increase in Share of Voice
Increase in Non-Brand Traffic
Total Mobile Share of Voice
Provide migration for an enterprise – level site with a completely new front -end design and a new back-end in the run up to their peak trading period.
We developed a migration framework with signoff checkpoints pre, during, and post-migration, ensuring true like-for-like 301 redirects when URL changes were involved. Additionally, we also provided Migration of data layers, analytics tags & other 3rd party tags, ensuring pages could be efficiently crawled and indexed (i.e. using server-side rendering)